Who we are
- Andy Lally
Who are we? We are ALIVE.
The result of a partnership between professional sports car champion Andy Lally; Trellist, one of the most reputable marketing and technology firms in the North East; Gerald Raffa, an entrepreneur and automotive aficionado; and Carlisle Events, the successful producer of 12 annual collector car and truck events, Andy Lally ALIVE exists to bring Innovations, new Ventures, and consumer Experiences to life in industries that Andy Lally believes in.
From intelligent marketing and leveraging the Andy Lally brand for business success to developing apps and employing emerging technologies to entertain, connect, and inform, ALIVE has been created to help shape the future of the industries we — and millions of consumers — are passionate about.
Andy Lally is a 5-time Daytona 24 Hour race winner and professional sports car champion who has won races and championships in both GT cars and prototypes. His credits include 3 Rolex Grand Am Championships as well as the North American Endurance Championship.
Lally’s 2016 win at the Rolex 24 Hours at Daytona made him a 5-time class winner at the prestigious race. His other notable achievements include being a 3-time winner of the “6 Hours of The Glen” as well as wins at 12 Hours of Sebring, Petite Le Mans, and the inaugural Brickyard Sports car Challenge at the famed Indianapolis Speedway. Andy has also been a podium finisher at the 24 Hours of Le Mans. He holds the all-time record for podium finishes in the Grand Am Rolex Series.
Beyond sports car racing, Lally has more than 50 starts in NASCAR’s top 3 series, culminating in his winning the 2011 Sunoco NASCAR Rookie of the Year award. Outside of auto racing, Lally is a 3-time world champion street luge racer. He’s also a cross country mountain bike racer and skateboarder. He holds a purple belt in Brazilian Jiu-jitsu.
In this next chapter of his career, Lally will bring to marketing and business development the same energy, excellence and commitment to performance that have marked all his previous endeavors.
Nothing Ventured, Nothing Gained. Especially in Business.
Founded in 1995,Trellist Marketing and Technology is a company built on innovation and entrepreneurship. Headquartered in Wilmington, Delaware, Trellist provides intelligent business solutions for global, national and regional clients across multiple industries. The firm offers professional services through its five divisions: Consulting, Branding and Marketing, Digital, Enterprise Technology, and Staffing. Trellist employs a unique collective approach to its work, one designed to serve clients as well as the employees who share ownership in the company.
Trellist has perfected a business model that invites entrepreneurial people to flourish in a truly unique operating environment and culture. This environment helps us to deliver exceptional results for Fortune 1000 clients and sophisticated small businesses while cultivating a proven platform for ventures and philanthropy that expands our footprint and introduces our 100-person team to new opportunities.
Gerald Raffa is a career real estate developer with experience in both commercial and residential real estate development. A lifelong racing enthusiast, Jerry has invested heavily in the development of his local racetrack and dedicated himself to supporting and promoting the sport he loves. Jerry will be joining the ALIVE team as an operating member and strategic investor.
Jerry brings several unique attributes to the ALIVE venture, including his infrastructural development capabilities that ALIVE plans to leverage, his eye for design and deep understanding of the hearts and minds of racing enthusiasts, which come from his strong ties to the community and culture.
What we do
A team of creators and innovators with diverse technical and business expertise, ALIVE delivers customized solutions and unique products to support the automotive and motorsports industries. That includes technologies that serve fans and enthusiasts, as well as businesses interested in reaching the unique audiences that the automotive and racing industries represent.
Our first product to market - a free app for auto enthusiasts called MotorCrush - is now available on iOS and Android devices. MotorCrush - the mobile app for the modern car enthusiast!
And stay tuned for more products from ALIVE that connect and serve the community of individuals and companies active in the automotive and racing industries. There's more to come in 2018.
ALIVE will also begin offering consultative services in marketing and technology for businesses and individuals in the automotive and motorsports industries in late spring.
How You Can Work
Interested in working with the ALIVE team? Let’s get started:
- Approach us with your business problem
- Work with us to realize your innovative idea
- Bring an existing product or service and explore a partnership
- Fund a project idea produced by our think-tank
- Connect with like-minded individuals in the automotive and racing industries through our cutting-edge products
Together, let’s bring innovation to life!