Andy Lally ALIVE® is a digital marketing and technology company that delivers an ecosystem of customized solutions, services, and unique marketing and technology products that support the automotive and motorsports industries. We serve fans and enthusiasts looking for a cohesive experience in their passionate pursuits, as well as businesses looking to reach the unique audiences that the automotive and racing industries represent.

The digital community for enthusiasts featuring a mobile app that allows users to connect and share events, mod inspiration, and more.

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Patent-PendingTechnology

World WidePresence

Over 300,000Downloads

A digital auction platform for modded, classic and high performance vehicles.

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Developed withCarlisle Auctions™

Free to listUntil Sold

Small fee upon sale3% Buyer, 2% Seller

A registration engine and streamlined event promotion and management platform for automotive and motorsports businesses.

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Built With America’sTop Tracks & Schools

Processing Fee Only3.25% + 45¢/TRANSACTION

200% IncreaseTransactions Per Year

Fast Facts

Patent-PendingTechnology

World WidePresence

Over 300,000Downloads

Developed withCarlisle Auctions™

Free to listUntil Sold

Small fee upon sale3% Buyer, 2% Seller

Built With America’sTop Tracks & Schools

Processing Fee Only3.25% + 45¢/TRANSACTION

200% IncreaseTransactions Per Year

Our Leadership

Our leadership consists of a complementary team of top-tier industry expertise and high-end business acumen to help businesses achieve continued and future success in the automotive and motorsport community, no matter their business goals.
dave-atadan

Dave Atadan

Co-Founder

An entrepreneurial force in the Mid-Atlantic region, architect of the Trellist operating model and trusted consultant to our clients, David, Trellist’s CEO, built the company from the ground up in 1995 and is implementing the Trellist vision of a family of companies that includes sole and joint ventures as well as philanthropic endeavors.

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Andy Lally

Co-Founder

Andy Lally is a 5-time Daytona 24 Hour race winner and professional sports car champion who has won races and championships in both GT cars and prototypes. His credits include 3 Rolex Grand-Am Championships as well as the North American Endurance Championship.

Lally’s 2016 win at the Rolex 24 Hours at Daytona made him a 5-time class winner at the prestigious race. His other notable achievements include being a 3-time winner of the “6 Hours of The Glen” as well as wins at 12 Hours of Sebring, Petite Le Mans, and the inaugural Brickyard Sports Car Challenge at the famed Indianapolis Speedway. Andy has also been a podium finisher at the 24 Hours of Le Mans. He holds the all-time record for  podium finishes in the Grand Am Rolex Series.

In this next chapter of his career, Lally will bring to marketing and business development the same energy, excellence, and commitment to performance that have marked all his previous endeavors.

LANCE MILLER

Co-Founder

Championed by co-owner, Lance Miller, Carlisle Events is the most recent partner to join Andy Lally ALIVE. Lance and the Carlisle team bring with them multiple generations’  worth of experience in car culture, undisputed passion, and unique connections to multiple sectors, continuing their tradition as a respected leader in the automotive events industry and now invaluable partner.

Gerald Raffa

Co-Founder

The late Gerald Raffa was a career real estate developer with experience in both commercial and residential development. A lifelong racing enthusiast, Jerry invested heavily in the development of his local racetrack and dedicated himself to supporting and promoting the sport he loves. Jerry brought several unique attributes to the ALIVE venture, including his infrastructural development capabilities, his eye for design, and deep understanding of the hearts and minds of racing enthusiasts, which came from his strong ties to the community and culture.

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Tommy Atadan

Product Management

Thomas Atadan has provided product and project management services at Trellist (the company behind ALIVE) since 2015. He has spearheaded product development and design at ALIVE and it’s four live-service businesses since it’s inception. The products Thomas oversees service hundreds of thousands of customers in the automotive industry. Thomas has a diverse background with experience in engineering, sociology, software development, and marketing.

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Victoria Drach

Marketing and Operations

Working on startups for Trellist since 2012, Tori has been a key role in ALIVE’s marketing and operations functional areas with the overall goals of increasing efficiencies and improving employee utilization. In her marketing role, she focuses on company branding, go-to-market strategy for digital products, and setting strategy for external communications. On the operations side, she optimizes systems, oversees collaboration, and ensures satisfaction among internal clients.