News & Press
Track Rabbit New Feature: Removable Transaction Fees
In the pursuit of innovation, Track Rabbit announces its latest game-changing optional feature: Removable Transaction Fees. This feature is set to redefine event organization administration by providing event organizers with options of unparalleled flexibility, profitability, and transparency.
Track Rabbit Feature Alert: White Label Calendar Website Integration
In the ever-evolving world of event planning and organization, staying ahead of the curve is essential. We’re excited to introduce our latest innovation: calendar website integration for your white label!
Fueling Innovation: Track Rabbit’s 5-Year Partnership Expansion Led by Radford Racing School, GingerMan Raceway, Speed-Fanatics, & More
Track Rabbit, a marketing-based event registration, member management, and administrative e-commerce platform tailored for the motorsports industry, announces 5-year strategic partnerships with an influx of additional leading motorsports organizations including Radford Racing School, GingerMan Raceway, and Speed-Fanatics Motorsports Club (SFMC).
Track Rabbit’s New Feature: API Access + Google Analytics 4 Integration
In its ongoing commitment to delivering exceptional value to clients and adapting to the evolving needs of the industry and technology, Track Rabbit introduces two groundbreaking enhancements designed to benefit tracks, clubs, and schools, regardless of their tech stack or business model.
Track Rabbit Feature Alert: Job and Instructor-Level Based Run Groups
The latest enhancements support both the Job and Instructor-Level tag feature and the Instructor Role features recently released are designed to empower event managers and instructors alike. This latest update is designed to empower both event managers, associated staff and volunteers through specified job-based or instructor-level run group registration.
Track Rabbit Feature Alert: Job Roles
Looking to streamline your business’s operations? Need a short-term hire for an upcoming event? Now you can create a “job” in Track Rabbit and tag attendees or members you’ve deemed qualified to fit a role within your business. You create and define every job, giving you maximum flexibility to suit your business needs.
Track Rabbit Feature Upgrade: Instructor Setting
New upgrades to the Track Rabbit instructor feature allow admins to select a user to act as an “instructor” for events and manage instructor pairing within the roster. This upgrade will give instructors access to additional pages, the ability to perform certain actions, and more. This will allow admins to assign tasks and streamline event …
Track Bookings Introduces New Premium Targeting Options for Enhanced Exposure and Growth
Track Bookings™ announces the launch of its premium targeted feature upgrade. This update brings a range of powerful features that will supercharge providers exposure and drive unparalleled growth for trackside services and motorsports businesses.
ALIVE® Acquires Track Bookings™, Further Integrating the Motorsports Industry
Andy Lally ALIVE®, a trailblazing marketing and technology company dedicated to serving automotive enthusiasts and the motorsports industry, has successfully acquired Track Bookings™, an online motorsports network of services tailored to track day needs.
Awesome Joe Auctions Unveils New Look and Upgraded Features
Awesome Joe AuctionsTM, the vehicle enthusiast marketplace, is proud to announce the launch of its redesigned platform, upgraded features, and simplified pricing—offering buyers and sellers an enhanced e-commerce experience.
ALIVE Geolocation Application Gets Awarded Patent, Empowering Niche Communities
Trellist Marketing and Technology®, a leading professional services firm that fuels Andy Lally ALIVE®, has been successfully awarded a revolutionary geolocation patent through its initial application for an ALIVE product. The patent’s scope encompasses a broad array of implementations commonly encountered in social media and various digital platform environments.
Track Rabbit Feature Alert: Stripe Update
Track Rabbit upgrades Stripe connection to offer additional payment options and fee types. With the upgraded Stripe connection, Track Rabbit aims to provide a better experience for its clients and registrants, offering more payment options and fee types to fit their business model.
Track Rabbit Feature Alert: Advanced Controllable Race Classing
The Advanced Controllable Race Classing was built in a simplified fashion to allow any administrator to group event participants based on skill level, vehicle type, or other factors.
Track Rabbit Feature Alert: Purchasable Vehicle Number Reservation
Registrants in the Track Rabbit system can now reserve a vehicle number for their exclusive use, for a whole year.
Track Rabbit Feature Alert: Custom Teams
Track Rabbit’s Teams feature has had a revamp. Now participants can create their own teams, add teammates, and add team vehicles all within the event registration page.
ALIVE Owner Attains Certified Veteran-Owned Business Status
We are proud to announce that the marketing services organization behind ALIVE has received a Veteran-Owned Business (VOB) certification by the U.S. Department of Veterans Affairs and National Veteran Business Development Council!
Awesome Joe Auctions Feature Alert: Anti-sniping
Awesome Joe Auctions anti-sniping feature extends bidding when a person (or a computer) tries to place a last-minute bid during the auction. This feature protects real buyers from losing the chance to purchase the vehicle they desire. Feature Benefits: Bring fairness to the vehicle marketplace Gives bidders the possibility of an honest counter bid VISIT …
Track Rabbit Feature Alert: Gift Codes for Boosting Events
Gift codes can be applied to any event on Track Rabbit, this feature works equally well for both current Track Rabbit users and those who don’t yet have an account with us. Feature Benefits: Increases Revenue & Retention: Gift codes are another way to fill your event rosters―with no effort on your end. When friends …
Track Rabbit Adds New Feature: Account Creation During Registration
Track Rabbit’s newest feature creates a new account for participants during the registration process. New Feature Benefits: Get More & Save More: Organizers get even more registrants and participants save time by combining the account creation process with registration. Increase Your Remarketing Audience: Capture and retain customer information at shows or social events when they …
Track Rabbit Adds New Feature: “Invite-Only” Events
Track Rabbit’s newest feature gives organizations the ability to toggle an “invite-only” option when creating an event. When the feature is turned on, it will block all users from registering for the event who were not invited by the administrator, allowing the organizer to host elite and private events that they can control access to. …
America’s Fastest Growing Motorsports Registration & Marketing Platform, Track Rabbit, is Going Global
After years of success, and a rapidly growing U.S. client base in 2022, Track Rabbit® is expanding its business operations internationally. The registration and marketing platform can now support new time zones, currencies, addresses and is compliant with the EU’s General Data Protection Regulation laws. By offering its services and marketing expertise to clients outside …
Awesome Joe Auctions Adds New Feature: Make an Offer
Awesome Joe Auctions is now offering buyers the option to counter a seller’s asking price on any classified listing. With this feature, buyers are given the opportunity to try and strike a deal with the seller, and come to an agreement on a price that’s fair for both parties. If the seller accepts the offer, …
Track Rabbit Adds New Feature: Grab and Push
Track Rabbit’s new Grab and Push feature automatically transfers customer information from its servers to an event organizer’s CRM through API integration. This means that organizers will always have the most up-to-date info on their registrants without having to put in any manual effort. This feature will also help build customer-relations to: Keep leads and …
Awesome Joe Auctions Adds New Feature: Quick Sell
Awesome Joe Auctions is now offering sellers the option to accept a bid placed on their auction listing at any time if the bid is above their reserve limit. With the Quick Sell feature, sellers no longer have to wait until their auction is intended to end to sell their vehicle. Choosing this option means …
New to Track Rabbit: Non-Numerical Vehicle Assignments
Event organizers can now allow their participants to select non-numerical “numbers” on vehicle assignments. This means letters or numbers can be used as unique identifiers on vehicles, allowing for more flexibility for users at registration. For example, participants could use “ABC” or “007” as their vehicle identifier, which can make registering a vehicle much easier. …
Track Rabbit Adds New Feature: Afterpay
Track Rabbit is now offering new financing solutions through our partnership with Afterpay – which gives users the option to finance high-ticket events, up to $2,000, in installments over time or in full during registration. With this partnership, Track Rabbit can also provide: More flexible cashflow options New participation opportunities for customers who would not …
Awesome Joe Auctions Vehicle Featured on Jalopnik
“How does a 450 horsepower, LS-engined, manual transmission, two-door drop top sound? One that, unlike a Camaro, doesn’t sacrifice your love of driving a car straight into a lake without calling your insurance agency.” Jalopnik.com has just discovered one of Awesome Joe Auctions’ more unique listings – the 2008 CAMI Hydra Spyder and learned more …
Awesome Joe Auctions Vehicle Featured on Road & Track
“What is left is a running, driving 2005 IndyCar, one in a weird configuration with a strange history that makes it one of the most uniquely collectible cars from an era.” Roadandtrack.com recently took an in-depth look at Panzo’s 2005 GF09 Indy Car’s history on the track, it’s one professional race, and how this car …
Track Rabbit’s 2022 Update Goes Well Beyond Event Registration
Based on years of experience in the motorsports event registration space and a vision to make continuous enhancements, Track Rabbit has launched a new 2022 version of its website. This includes an extensive number of features, adding dozens more events and clients to its all-star roster of tracks, schools, and clubs, and employing a true …
Get an Inside Look at ALIVE’s Product Evolution
“We’re protecting the buyers, we’re making sure things are verified, and we’re introducing sellers to buyers they feel more comfortable with so it’s more likely the sale is going to go through,” said Product Manager Tommy Atadan, when asked how ALIVE’s Awesome Joe Auctions is different from other online auto auction platforms. In the recent …
Get Into The Mindset of ALIVE Co-Founder
“Business is a cross between luck, smarts, and faith but the execution of an idea is so underrated; a lot of people think they can do things until they realize that execution is very difficult” said David Atadan, ALIVE Co-Founder, while discussing his business owner career path. Cars Yeah recently sat down with David to …
HotCars Takes In-Depth Look at Awesome Joe Auctions
“The Buy Confident agreement creates a sense of reassurance, helping to overcome the shortcomings presented by remote viewing of photos, videos, or documents” said Awesome Joe Auctions co-founder David Atadan while discussing the inherent risk of finding a car online. HotCars recently sat down with David and product manager Tommy Atadan and discussed how condition …
Buy Better and Sell Smarter with Awesome Joe Auctions’ New Patent Pending Process
Awesome Joe Auctions™, the digital marketplace for real motor enthusiasts, has introduced a better way for people to buy and sell vehicles online. Online auto sales have always presented a problem for both the buyer and the seller as either party could walk away unhappy or even worse fall victim to scammers. Awesome Joe Auctions …
Track Rabbit® Partners with Smartwaiver® to Offer a Free, Fully Integrated, Best-in-Class Digital Waiver Solution
Track Rabbit®, the motorsports industry’s fastest-growing event registration platform, has partnered with Smartwaiver® to deliver a fully integrated electronic liability waiver (e-waiver) solution that is convenient, secure, and easily accessed from any mobile device. For a limited time, Track Rabbit is offering clients free access to an entire Smartwaiver account, within and outside of Track Rabbit, through 2021.
Track Rabbit® Goes the Extra Mile with a Comprehensive Upgrade
In the three years since its launch, Track Rabbit® has grown and improved to attract thousands of users and dozens of the industry’s top tracks, schools, and clubs. Today the platform has advanced its stake further with a completely upgraded registration interface and an even larger marketing, administration, and customer service team to support its planned growth.
Awesome Joe Auctions™ and Lockton Team up for Track Insurance
Lockton, a renowned insurance group for motorsports, has partnered with Awesome Joe Auctions, an online auction platform for modified, motorsport, classic, exotic, and other commodity autos for collectors, racers, and hobbyists.
Amplifying the Awesome Joe Experience with Appraisals from AAG
Auto Appraisal Group (AAG) has teamed up with Awesome Joe Auctions, an online auction platform for modified, motorsport, classic, exotic, and other commodity autos for collectors, racers, and hobbyists.
Awesome Joe Auctions™ and Grundy Insurance Announce Partnership To Streamline Collectible Car Insurance for Buyers
Classic car insurance agency Grundy has formed a partnership with Awesome Joe Auctions, an online auction platform for modified, motorsport, classic, exotic, and other commodity autos for collectors, racers, and hobbyists.
Awesome Joe Auctions™ Partners with Premier Motor Oil Producer Motul
Once a bidder has taken home their new vehicle from Awesome Joe Auctions—whether a pure sports car or a clean classic—Motul is the brand they can rely on to keep its engine in top form.
Carlisle Spring Auction at your fingertips
AN AWESOME NEW SELECTION Awesome Joe is all about providing you with a unique collection of tuned, motorsport, classic, and exotic rides. And thanks to our partnership with Carlisle Auctions, we have exclusive, expertly selected inventory for you to explore. Due to the unexpected circumstances of COVID-19, Carlisle Auctions has offered their Spring Auction customers …
Performance Level: Über, Driving Evals™ Partners with Track Rabbit®
Driving Evals™, the online evaluation system for driving schools and HPDE events, has partnered with Track Rabbit® to provide instructors and students alike with assessment criteria.
Montway Auto Transport® Goes the Distance with Awesome Joe Auctions™
Montway Auto Transport®, the No. 1 rated car transporter in the U.S., has partnered with Awesome Joe Auctions™. Together, the two auto-driven companies offer successful bidders a seamless process for bringing their purchases home.
MYLAPS Reports Now Available
Timing events just got easier. Track Rabbit is now compatible with MYLAPS automatic sports timing technology.
Value of Switching Confirmed: Track Rabbit® Surges as Multimillion-Dollar Processor, Anticipates Growing Tenfold
Only in its third year, the registration system has become a primary platform for these events, and now that it has renewed its contract with every client from last season—as well as signed on a bevy of new ones—Track Rabbit projects it will only increase its presence in the auto/motor industry.
Motorsport Industry Veteran and Former BMW Chapter President Joins Track Rabbit® Team
“There is a spectrum of solutions right here [at Track Rabbit] for attracting, registering, and retaining members—it is the platform for car people.”
Lally Takes the Podium at 2020 24 Hours of Daytona
Founder Andy Lally and the GRT Magnus Team took their spot on stage at Rolex 24 last Sunday, making it Lally’s tenth podium at the Daytona race.
Free Unless Sold: The New Online Auto Auction House for the Modern Enthusiast
Cyber Monday marked the official launch of Awesome Joe Auctions™, the new online auction house for the modern enthusiast that offers a collection of modified, motorsport, classic, exotic, and other commodity autos for collectors, racers, and hobbyists.
World Racing League Signs with Track Rabbit®
In a club-wide announcement last weekend, World Racing League stated they have made the switch to Track Rabbit as the future registration and event promotion platform for all of their events.
ALIVE Hires Melanie Schilling as Acting Chief Financial Officer
Andy Lally ALIVE® is pleased to announce that Melanie Schilling has joined the company as acting Chief Financial Officer. Melanie will lead ALIVE’s fiscal and accounting functions, and take the wheel in the company’s financial matters.
Win a Hot Lap Ride with Andy Lally at Virginia International Raceway
Race fans have the chance to win a hot lap ride with professional sports car diver and five-time Rolex 24 at Daytona class winner Andy Lally at the upcoming IMSA WeatherTech Championship series race.
MOTORCRUSH® CROWNS 100K SWEEPSTAKES WITH GT-R GIVEAWAY AT NORTHEAST GRAND PRIX
Herb Houston of South Carolina has been named the Grand Prize Winner of the MotorCrush 100K Sweepstakes.
IMSA LEGEND ANDY LALLY TO REVEAL THE MOTORCRUSH® GT-R WINNER AT LIME ROCK PARK
Download Press Kit MotorCrush users are days away from learning whose #GarageGoals came true in the 100K Sweepstakes. The Andy Lally ALIVE® team is set to announce the modified Nissan GT-R winner at the IMSA Northeast Grand Prix—part of the WeatherTech SportsCar Championship series—Saturday, July 20, 2019, at Lime Rock Park just before 10 a.m. …
Self-Taught Car Builder Wins Track Day with Andy Lally
Jeffery Armstrong of Atlanta, Georgia has been named the fifth monthly drawing winner of the MotorCrush® 100K Sweepstakes.
Lockton Motorsports Insurance® Enters Long-Term Partnership Agreement with Track Rabbit®
Lockton Motorsports®, an insurance provider for motorsports enthusiasts, signed a long-term partnership agreement with Track Rabbit®, an automotive registration, marketing, and administration platform. In its second year of operation, Track Rabbit is already working with motorsports’ largest tracks and clubs across the country. Lockton Motorsports provides HPDE, Off-Track, AutoCross and Event Organizer Insurance coverage for …
Track Rabbit®: The Paradigm Shift in Motorsports Registration
Only in its second year, Track Rabbit is recognized as a sophisticated and customizable tool that is increasing driver attendance and saving money for the industry leaders who have made the switch.
YouTuber Wins MotorCrush’s® Exclusive Track Day with Andy Lally
Jeremy Mumford, an active member of the car scene, and avid MotorCrush user since the app made its debut, has been named the fourth monthly drawing winner of the MotorCrush 100K Sweepstakes.
Dreams Do Come True in the MotorCrush® 100K Sweepstakes
Bruce Smallacombe of Scranton, PA has been named the third monthly drawing winner of the MotorCrush 100K Sweepstakes—giving him the opportunity to fulfill his dream of learning to drive a race car from his favorite professional IMSA driver: Andy Lally.
MotorCrush® 3’s 100K Sweepstakes Announces 2nd Monthly Drawing Winner out of Over 100,000 Entries
After the second month of its wildly successful sweepstakes, the MotorCrush® team has selected its second monthly drawing winner from over 100,000 entries: Jesse Holman of Ohio.
Andy Lally ALIVE’s® MotorCrush® 3 Announces the First Monthly Sweepstakes Drawing Winner
MotorCrush® 3, the app for motoring enthusiasts, has chosen the first Monthly Drawing winner in the MotorCrush 100K Sweepstakesؙ-Ben Maurer of Pennsylvania. “I’m psyched to get on track with Andy! Even if this thing gets scheduled during the busy season on the farm when I’m working 70 hour weeks, I don’t care, I already warned …
Andy Lally ALIVE’s MotorCrush® 3 Reaches 100,000 Users; Sets Sights on 1 Million with Launch of $100k Sweepstakes
MotorCrush® 3, the app-based community for motoring enthusiasts, announces the launch of its $100k Sweepstakes after reaching its first goal on the path to 1 million users. “We’re excited so many enthusiasts are already embracing MotorCrush 3! We built a true digital community specifically for them and it’s extremely satisfying to see how quickly MotorCrush …
ALL NEW MotorCrush 3 Nearing 100K Users
We’ve made some jaw-dropping improvements with the newly launched MotorCrush 3, and we want to share the best features that are now available! EVENT MAP AND LEADERBOARD Discover when and where the next event for your ride will be held, or promote your event map to tens of thousands of enthusiasts. At an event, …
Introducing Clubs – An Exciting New Feature
You may know MotorCrush as the social network built just for car enthusiasts– but the newest feature is going to add some serious horsepower to your club like you have never experienced before. It’s called MotorCrush Clubs and it is here to bring your group of like-minded enthusiasts to the next level. THE PERFECTLY …
MotorCrush Pitches In to Help the Chip Miller Amyloidosis Foundation
At MotorCrush, we believe in keeping the pedal down on life. The spirit of Andy Lally ALIVE, the company behind MotorCrush, is about living life to the fullest. And with that in mind, we were thrilled to sponsor a great event this past weekend to support the Chip Miller Amyloidosis Foundation. One of Chip’s favorite …
Andy Lally Wins Again at Trans Am Debut
It’s not every day that you get to see a killer 16-place jump in a race. But this weekend at the Trans Am debut in Watkins Glen, Andy Lally put the pedal down and made it happen! Lally was driving the GoShare/Burtin Racing Chevy Camaro and keeping it real with his classic MotorCrush suit. Lally …
The Inaugural Chip Miller Track Day Presented by MotorCrush
Sunday, October 1st at New Jersey Motorsports Park in Millville, NJ MILLVILLE, NJ – The Chip Miller Amyloidosis Foundation is excited to announce the inaugural Chip Miller Track Day at the New Jersey Motorsports Park in Millville, NJ. Come join us this Fall for a day of driving at the prestigious New Jersey Motorsports Park. …
Off-Roaders, This One’s for You! Off-Road Cars Come to MotorCrush
The love of all things fast isn’t limited to road cars, so why should MotorCrush be? That’s why we’re totally stoked to say – in addition to the hundreds of makes and models on the app – an in-flux of off-road cars, bikes and trucks have recently joined our fast-growing social network. Considering this is …
Andy Lally Steals the Show at the XFINITY Series
Did you see it? Everybody’s talking about it. Twitter was roaring with support Saturday afternoon as MotorCrush cofounder Andy Lally ripped across the finish line at the NASCAR XFINITY Series race at the Mid-Ohio Sports Car Course – leading the SS Green Light race team to a fifth place finish. But it wasn’t just the …