ALIVE Hires Melanie Schilling as Acting Chief Financial Officer

To better empower the modern enthusiasts and the businesses that serve them, Andy Lally ALIVE® is pleased to announce that Melanie Schilling has joined the company as acting Chief Financial Officer. Melanie will lead ALIVE’s fiscal and accounting functions, and take the wheel in the company’s financial matters.

Melanie comes to ALIVE with an impressive professional background, including big four experience with Ernst & Young, accounting and compliance experience in healthcare, and domestic and international financial and controlling oversight responsibilities for a global distributor in the life sciences industry. Melanie has successfully managed commercial and operational P & L’s surpassing $400M. Among her many strengths is her ability to effectively engage her organizational constituents as she champions a true partnership approach.

“Upon witnessing the collaborative culture, entrepreneurial spirit, and tremendous strategic opportunities ahead, I am proud to be joining the ALIVE team at this exciting time,” said Melanie. “As ALIVE is changing the game in the automotive and motorsports industry, this new opportunity allows me to build upon my existing skillset and share experiences with a dynamic team.”

“Melanie is exactly who we had been looking for in taking ALIVE to the next level,” said ALIVE’s co-founder David Atadan. “We needed a person with a blend of business, financial, and accounting experience, along with a desire to build businesses in a hands-on way. Finding all of that, along with her outgoing personality, made her the perfect fit.”

As acting CFO, Melanie will bridge fiscal operations and strategic execution as ALIVE grows and evolves in parallel with all of ALIVE’s partners, including Carlisle Events®, Andy Lally, Trellist® Marketing and Technology, and their investors.

Melanie holds a Bachelor’s degree in Accounting from Rowan University and hails from West Chester, Pennsylvania.

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About Andy Lally ALIVE®

Andy Lally ALIVE® is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at

About Trellist Marketing and Technology®

Trellist Marketing and Technology® is a marketing and technology professional services firm that elevates businesses through performance-driven services and solutions. Trellist’s structure of business, industry, and solutions-based experts provides strategic solutions that are flexible, innovative, and optimized to maximize efficiency and return. Learn more at