News & Press
Free Unless Sold: The New Online Auto Auction House for the Modern Enthusiast
Cyber Monday marked the official launch of Awesome Joe Auctions™, the new online auction house for the modern enthusiast that offers a collection of modified, motorsport, classic, exotic, and other commodity autos for collectors, racers, and hobbyists.
Developed by Andy Lally ALIVE® and Carlisle Auctions, the consignment arm of Carlisle Events® (one of the largest event organizations in the United States), Awesome Joe Auctions was created to capture all the excitement of a live car, truck, and motorcycle auction and put it in the palm of every motoring enthusiast’s hand.
“We work to ensure the safety of online transactions by subjectively assessing vehicles with the utmost regard for value and credibility standards,” said Lance Miller, co-owner of Carlisle Auctions. “From the start we offer buyers and sellers a streamlined purchasing experience, with a growing network of partners that provide everything from financing to logistical support once the auction ends.”
Those industry experts include Motul, Auto Appraisal Group, Inc., Grundy Insurance for classic automotives, Lockton Motorsports Insurance, and many other service providers.
The “Awesome Joe” origin story is based on Awesome Joe Racing, the New Jersey racing team founded by Gerald “Jerry” Raffa. A lifelong racing enthusiast, Jerry invested heavily in the development of his local racetrack and dedicated himself to supporting and promoting the sport he loved.
Both the racing team and auction house are represented by the bad-boy-in-a-leather-jacket mascot, Awesome Joe, who touts the wry humor and skill of a mechanic that can tell what your ride has under the hood at a glance.
Awesome Joe Auctions is the third product from ALIVE, with predecessors MotorCrush®, the app for motoring enthusiasts, and Track Rabbit®, the source for motorsports registration, in conjunction with a full range of marketing, design, and technology services. Together, this unique combination creates a cohesive, enhanced experience for the automotive and motorsports industry. With this latest launch, ALIVE continues to fuel and strengthen the community by connecting people to their passion in a meaningful way.
Buyers and sellers alike can head to AwesomeJoeAuctions.com today to place their bids. Successful auctions pay only 2% of the winning bid, and all accepted rides onto Awesome Joe Auctions are FREE TO LIST unless sold.
About Andy Lally ALIVE®
Andy Lally ALIVE® is a digital marketing and technology company that delivers an ecosystem of customized solutions, services, and unique marketing and technology products that support the automotive and motorsports industries. We serve fans and enthusiasts looking for a cohesive experience in their passionate pursuits, as well as businesses looking to reach the unique audiences that the automotive and racing industries represent. Learn more at andylallyalive.com.
Awesome Joe Auctions™
Awesome Joe Auctions™ is the digital marketplace for real motor enthusiasts that utilizes the patent-pending Buy Confident Process℠ which creates a system where buyers and sellers work together through every step of a sale. Buyers can purchase with confidence via condition validation reports while sellers enjoy a free to list until sold* policy and industry-low fees upon sale, plus a large network of buyers ready to purchase their auction or classified listings.
*See Terms of Service