Get an Inside Look at ALIVE’s Product Evolution

“We’re protecting the buyers, we’re making sure things are verified, and we’re introducing sellers to buyers they feel more comfortable with so it’s more likely the sale is going to go through,” said Product Manager Tommy Atadan, when asked how ALIVE’s Awesome Joe Auctions is different from other online auto auction platforms.

In the recent Cars Yeah episode, Tommy discusses how ALIVE and its product visions began and continue to evolve at a rapid pace. He also outlines why Awesome Joe Auctions’ new patent-pending Buy Confident Process is helping motor enthusiasts—including users of Track Rabbit or MotorCrush—not only buy specialized vehicles sight unseen, but also demonstrate the true value of every vehicle listed for sale on their marketplace.

Check out the full podcast to get an in-depth look at how Atadan helped shape Awesome Joe Auctions and how ALIVE is building off the company’s new process to further solidify its family of products.


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About Andy Lally ALIVE®

Andy Lally ALIVE® is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at

About Trellist Marketing and Technology®

Trellist Marketing and Technology® is a marketing and technology professional services firm that elevates businesses through performance-driven services and solutions. Trellist’s structure of business, industry, and solutions-based experts provides strategic solutions that are flexible, innovative, and optimized to maximize efficiency and return. Learn more at