News & Press
IMSA LEGEND ANDY LALLY TO REVEAL THE MOTORCRUSH® GT-R WINNER AT LIME ROCK PARK
MotorCrush users are days away from learning whose #GarageGoals came true in the 100K Sweepstakes. The Andy Lally ALIVE® team is set to announce the modified Nissan GT-R winner at the IMSA Northeast Grand Prix—part of the WeatherTech SportsCar Championship series—Saturday, July 20, 2019, at Lime Rock Park just before 10 a.m.
“I’m so pumped!” said Andy Lally, founder of ALIVE, 5-time Daytona 24 Hour race winner, and professional sports car champion. “We get to announce the winner, and right after that I’ll be hopping in a Lamborghini to race at Lime Rock, a track owned by the legendary Skip Barber, in the IMSA Northeast Grand Prix. It’s almost surreal.”
The MotorCrush team is ready to hand the GT-R key over to its new owner thanks to contributions from our partners Lockton Insurance and Lime Rock Park, and the hard work of our build contributors, including:
- K&N® Filters
- Motul
- Designer Wraps
- Committed Service Brand
And of course, J-Tune Performance—winner of the Delaware 2019 Top Rated Local® Auto Shop—who installed the GT-R’s long list of mods and upgrades.
The sweepstakes, which ran from November 1, 2018, to May 15, 2019, may be over, but there is more to look forward to from the ALIVE team.
“This Sweepstakes was very successful for us,” said David Atadan, Founder of ALIVE and CEO of Trellist Marketing & Technology. “So much so that we are looking at repeating the sweepstakes in a way that utilizes, not just MotorCrush, but also our two other platforms: Track Rabbit, which is our registration and streamlined event promotion product, and Awesome Joe Auctions, our online auction platform specifically for unique or modded cars.”
Since the launch of the sweepstakes in November 2018, MotorCrush has doubled its number of downloads, saw a drastic increase of in-app use, and expanded its footprint to have a global reach—most notably in the UK and Australia.
About MotorCrush®
MotorCrush® is the digital community for motoring enthusiasts that lets the modern car, truck, or bike enthusiast create their digital garage and connect in real time to others in the community. With events, businesses, buyers, sellers, private meets, clubs, and more, there is something that fits every enthusiast’s passion.
About Andy Lally ALIVE®
Andy Lally ALIVE® is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at andylallyalive.com.