Awesome Joe Auctions Introduces AJA Lite: A Customizable Vehicle Marketplace Website Tool for Automotive Businesses

Awesome Joe Auctions, the vehicle enthusiast marketplace, is thrilled to announce the launch of AJA Lite, a powerful white label product that enables automotive businesses to offer a new community marketplace on their website. With dozens already installed, AJA Lite seamlessly integrates the Awesome Joe Auctions experience into partnering businesses’ websites, offering a curated place for vehicle purchase and sales, enhanced website engagement, and additional revenue generation.

What makes AJA Lite unique lies in its ability to provide a filtered subset of Awesome Joe Auctions, tailored specifically for the automotive and motorsports industry. By embedding this tool into their websites, businesses can create a secure and user-friendly platform for their customers to buy and sell commodity vehicles.

AJA Lite on Dominion
AJA Lite on Jtune

One of the key advantages of AJA Lite is its customization feature, allowing businesses to match the tool’s colors with their own brand and filter the listings to showcase vehicles that align with their customers’ specific needs. This customization ensures a seamless integration into the partner’s website, providing a consistent and branded experience for their users.

With AJA Lite, automotive businesses can fast-track new customers into their operations by using vehicles for sale as an entry point. This not only expands their customer base but also creates an opportunity for businesses to act as a validator or partner to those sellers or buyers. Additionally, organizers can earn an additional 20% of the profits by helping to market vehicles listed from their page, creating a passive income stream.

AJA Lite on Atlanta Driving Society
AJA Lite on Drift Evolution

One of the standout features of AJA Lite is its incorporation of the patent-pending Buy Confident Process℠, which guarantees a safe and transparent buying experience for customers. This unique process ensures that listings meet predefined expectations and leverages the latest financial tools, providing peace of mind for buyers when purchasing vehicles sight unseen. Sellers, on the other hand, benefit from the condition validation process, which helps establish the true value of their vehicles, resulting in higher sale prices.

“With AJA Lite being one of the interconnected products within ALIVE, automotive businesses can now offer their customers a secure and streamlined vehicle buying and selling experience,” said David Atadan, Co-Founder of ALIVE. “By embedding AJA Lite into their websites, businesses can enhance their communities, generate additional revenue, and provide their customers with a trustworthy platform to transact vehicles hassle-free.”

By leveraging the power of Awesome Joe Auctions’ industry expertise, ethical purchase experience, and innovative features, automotive businesses can maximize their online vehicle sales and provide their customers with a trusted platform for all their automotive needs.

To learn more about AJA Lite and how it can benefit your automotive business, contact us.


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About Andy Lally ALIVE®

Andy Lally ALIVE® is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at

About Awesome Joe Auctions™

Awesome Joe Auctions is a vehicle enthusiast marketplace that offers curated classifieds and auctions. Our digital community is assisted by agents who facilitate the sales process by hand with support of industry leading partners in every step of the sale. We've eliminated fake bidding and bots and designed a patent-pending Buy Confident Process for buying any vehicle sight unseen without reservation. Our auctions are free to list until sold*, and our unique features optimize the buying and selling process to save time and money.

*See Terms of Service