Awesome Joe Auctions Unveils New Look and Upgraded Features

Awesome Joe Auctions, the vehicle enthusiast marketplace, is proud to announce the launch of its redesigned platform, upgraded features, and simplified pricing—offering buyers and sellers an enhanced e-commerce experience. As part of the Andy Lally ALIVE® company, the platform’s upgrade showcases a range of new features, improved services, and expanded offerings in order to meet its mission of fueling the automotive and motorsports industry through the development of robust platforms, solutions, and services.

AJA New Look Homepage

Awesome Joe Auctions has fully integrated the groundbreaking, patent-pending condition validation process, known as the Buy Confident Process. The process ensures the accuracy of listings while simultaneously demonstrating a vehicle’s true value, allowing buyers to buy sight unseen with confidence and sellers to save time and money on effective sales.

Accompanied with the Buy Confident Process, Awesome Joe Auctions has integrated a series of enhanced features such as the ability for buyers to make an offer on classified listings, for sellers to accept bids before an auction is over, and an ethical ‘anti-sniping’ feature which prevents fake bots and bids from outbidding legitimate sellers at the last minute. This combination of features is intended to increase the chance of a sale for buyers and sellers alike.

AJA New Look Vehicle Detail

The new look of Awesome Joe Auctions brings the aforementioned features and unique vehicle categories to the forefront, enabling easy navigation and searches. The layout reduces the number of clicks required to access listing prices and showcases even more vehicles on first view. The responsive design of the new look ensures the same seamless functionality across all devices, including mobile devices.

AJA New Look Mobile

To further enhance the design, the website incorporates intuitive icons to identify listing categories and whether the listing includes conditions as part of the Buy Confident Process. A “gavel” icon signifies auction listings, while a “price tag” icon represents vehicles available for direct sale through the classified section, requiring buyers to make an offer. Additionally, a “create” icon allows sellers to quickly access the listing creation form when selling a vehicle.

AJA New Look Icons

With its fresh and user-friendly new look, Awesome Joe Auctions also extended their ‘easy-to-do-business with’ mentality to their simplified service fees. The Free-to-List-Until-Sold Policy now applies to all listings, buyers now pay 3% (max $3,000.00) for both auctions and classifieds, and sellers only pay 2% (max $850.00) for each vehicle sold.

These updates bring a completely new experience to the vehicle enthusiast marketplace, providing simplicity and functionality for the automotive community we serve, while still offering extensive category of listings and a white glove service by Awesome Joe’s Agents.

To explore the new features and enhanced user experience, visit

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About Andy Lally ALIVE®

Andy Lally ALIVE® is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at

About Awesome Joe Auctions™

Awesome Joe Auctions is a vehicle enthusiast marketplace that offers curated classifieds and auctions. Our digital community is assisted by agents who facilitate the sales process by hand with support of industry leading partners in every step of the sale. We've eliminated fake bidding and bots and designed a patent-pending Buy Confident Process for buying any vehicle sight unseen without reservation. Our auctions are free to list until sold*, and our unique features optimize the buying and selling process to save time and money.

*See Terms of Service