Track Rabbit Adds New Feature: Account Creation During Registration

Track Rabbit’s newest feature creates a new account for participants during the registration process.

New Feature Benefits:

  • Get More & Save More: Organizers get even more registrants and participants save time by combining the account creation process with registration.

  • Increase Your Remarketing Audience: Capture and retain customer information at shows or social events when they register on Track Rabbit!

  • Sold Out Events: Paired with our expert marketing, sell out your events at a higher frequency and speed.

Account Creation During Registration


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About Track Rabbit®

Track Rabbit® is an automotive and motorsport event registration and administration platform within a comprehensive marketing ecosystem. Its powerful, easy to use platform can create heightened member retention, help tap into new revenue streams, and use additional marketing channels to reach key demographics, all while reducing the overall admin. time for your team. Track Rabbit is more than a registration platform—it's a strategic partnership with a motorsports-centric professional services firm. Visit to learn more.

About Andy Lally ALIVE®

Andy Lally ALIVE® is a digital marketing and technology company that delivers an ecosystem of customized solutions, services, and unique marketing and technology products that support the automotive and motorsports industries. We serve fans and enthusiasts looking for a cohesive experience in their passionate pursuits, as well as businesses looking to reach the unique audiences that the automotive and racing industries represent. Learn more at