Track Rabbit Adds New Feature: Afterpay

Track Rabbit is now offering new financing solutions through our partnership with Afterpay – which gives users the option to finance high-ticket events, up to $2,000, in installments over time or in full during registration.

With this partnership, Track Rabbit can also provide:

  • More flexible cashflow options
  • New participation opportunities for customers who would not be able to pay for an event in one installment
  • Flexible membership opt-in fees

Best of all, organizations still receive their payment IN FULL at the time of user registration. Contact us to learn more about how Afterpay can reduce the barrier of entry for your new customers and prospects.



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About Track Rabbit®

Track Rabbit® is a marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Through modern technology and features, the platform is designed to keep users engaged and connected, increase revenue and decrease costs for leading tracks, clubs, schools, and others who run events or manage memberships. The platform is just one of many leveraged offerings within the Andy Lally ALIVE brand and is managed by a team of experts that partner with clients to build their business utilizing both features within the technology and through sister platforms, solutions, and services. Visit to learn more.

About Andy Lally ALIVE®

Andy Lally ALIVE® is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at