Track Rabbit Adds New Feature: Afterpay

Track Rabbit is now offering new financing solutions through our partnership with Afterpay – which gives users the option to finance high-ticket events, up to $2,000, in installments over time or in full during registration.

With this partnership, Track Rabbit can also provide:

  • More flexible cashflow options
  • New participation opportunities for customers who would not be able to pay for an event in one installment
  • Flexible membership opt-in fees

Best of all, organizations still receive their payment IN FULL at the time of user registration. Contact us to learn more about how Afterpay can reduce the barrier of entry for your new customers and prospects.



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About Track Rabbit®

Track Rabbit® is an automotive and motorsport event registration and administration platform within a comprehensive marketing ecosystem. Its powerful, easy to use platform can create heightened member retention, help tap into new revenue streams, and use additional marketing channels to reach key demographics, all while reducing the overall admin. time for your team. Track Rabbit is more than a registration platform—it's a strategic partnership with a motorsports-centric professional services firm. Visit to learn more.

About Andy Lally ALIVE®

Andy Lally ALIVE® is a digital marketing and technology company that delivers an ecosystem of customized solutions, services, and unique marketing and technology products that support the automotive and motorsports industries. We serve fans and enthusiasts looking for a cohesive experience in their passionate pursuits, as well as businesses looking to reach the unique audiences that the automotive and racing industries represent. Learn more at