Track Rabbit Feature Alert: Gift Codes for Boosting Events

Gift codes can be applied to any event on Track Rabbit, this feature works equally well for both current Track Rabbit users and those who don’t yet have an account with us.

Feature Benefits:

  • Increases Revenue & Retention: Gift codes are another way to fill your event rosters―with no effort on your end. When friends connect with friends at your events, they’re more likely to return together and become lifelong customers!
  • Increase Exposure & Grow New Accounts: When your current customers purchase gift codes and gift them to their friends and family, your customers do the marketing for you!

Plus, it’s easy to set up with just a few clicks!

Talk to our team today to see how the gift code feature can work for your organization.


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About Track Rabbit®

Track Rabbit® is a marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Through modern technology and features, the platform is designed to keep users engaged and connected, increase revenue and decrease costs for leading tracks, clubs, schools, and others who run events or manage memberships. The platform is just one of many leveraged offerings within the Andy Lally ALIVE brand and is managed by a team of experts that partner with clients to build their business utilizing both features within the technology and through sister platforms, solutions, and services. Visit to learn more.

About Andy Lally ALIVE®

Andy Lally ALIVE® is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at