Track Rabbit®: The Paradigm Shift in Motorsports Registration

Track Rabbit® is the streamlined registration and event promotion product from Andy Lally ALIVE®. Only in its second year, the platform is recognized as a sophisticated and customizable tool that is increasing driver attendance and saving money for the industry leaders who have made the switch. With a growing list of new features and functions—that originate directly from their clients—Track Rabbit is changing the game.

“Track Rabbit is different from other registration engines because they are able and eager to modify [the platform] so it works best for VIR,” said Clayton Myers, VIR’s Driving Club and Range Director. “We never had this in the past. It was always, ‘This is what it is. This is what you got. Deal with it’.”

Though still new, Track Rabbit is setting attendance records. Last season VIRginia International Raceway had its largest track event to date. Their Spring Sprints/Majors Test Day scheduled for April 11, 2019 has surpassed last season’s numbers, requiring them to cap the total number of participants. Another driving club also recently broke their largest attendance record when they put their event registration on the platform. These results are projected for all of Track Rabbit’s clients, including the SCCA’s Milwaukee Region, Inde Motorsports Ranch, Lime Rock Park, GingerMan Raceway, and others.

In addition to record-breaking attendance, Track Rabbit clients also report considerable savings. Track Rabbit’s all-inclusive pricing is 2% less than most competitors—no fine print, no service fees, no annual fees, no credit card fees. Last season, Track Rabbit saved its clients as much as $20,000 over their previous registration provider.

Track Rabbit’s standard for quality products and services is mirrored by its dedication to customer service and client support. The Implementation Team ensures a smooth transition onto the Track Rabbit platform, providing new clients with a custom white label site that is ready for registrations within 24 hours.

“Track Rabbit and their staff have been an invaluable partner for LevelUp Racing School,” said Peter Stolz, owner and lead instructor. “The system is seamless, reliable, flexible and the staff is very responsive to our needs. Whenever I have questions, I get immediate answers. I cannot recommend it and their staff enough!”

The Track Rabbit platform continues to expand its features and service offerings. It is positioned to be a turn-key solution for over 95% of the tracks, clubs and schools that require registration software. The ALIVE team has projected to capture 40% of the primary track day event market by end of this year, and 80% by end of 2020.

For more information about Track Rabbit visit, watch this video, or to schedule your free demo, email

About Track Rabbit®

Track Rabbit is the streamlined registration and event promotion product from Andy Lally ALIVE®. The unique system combines sophisticated registration capabilities, with advanced automated marketing technology, and social media components to keep users informed and connected while giving racing tracks, clubs and schools the tools they need to fill their rosters and lower operating costs.

About Andy Lally ALIVE®

Andy Lally ALIVE is a digital marketing and technology, products and services business in the automotive and motorsports enthusiast space. ALIVE's vision is to fuel the automotive and motorsports industry through the development of robust products and services that engage businesses and consumers through a valuable network of data generating tools, systems, and content that encourage sharing, community, and connectedness. Learn more at