Track Rabbit®: The Paradigm Shift in Motorsports Registration

Track Rabbit® is the streamlined registration and event promotion product from Andy Lally ALIVE®. Only in its second year, the platform is recognized as a sophisticated and customizable tool that is increasing driver attendance and saving money for the industry leaders who have made the switch. With a growing list of new features and functions—that originate directly from their clients—Track Rabbit is changing the game.

“Track Rabbit is different from other registration engines because they are able and eager to modify [the platform] so it works best for VIR,” said Clayton Myers, VIR’s Driving Club and Range Director. “We never had this in the past. It was always, ‘This is what it is. This is what you got. Deal with it’.”

Though still new, Track Rabbit is setting attendance records. Last season VIRginia International Raceway had its largest track event to date. Their Spring Sprints/Majors Test Day scheduled for April 11, 2019 has surpassed last season’s numbers, requiring them to cap the total number of participants. Another driving club also recently broke their largest attendance record when they put their event registration on the platform. These results are projected for all of Track Rabbit’s clients, including the SCCA’s Milwaukee Region, Inde Motorsports Ranch, Lime Rock Park, GingerMan Raceway, and others.

In addition to record-breaking attendance, Track Rabbit clients also report considerable savings. Track Rabbit’s all-inclusive pricing is 2% less than most competitors—no fine print, no service fees, no annual fees, no credit card fees. Last season, Track Rabbit saved its clients as much as $20,000 over their previous registration provider.

Track Rabbit’s standard for quality products and services is mirrored by its dedication to customer service and client support. The Implementation Team ensures a smooth transition onto the Track Rabbit platform, providing new clients with a custom white label site that is ready for registrations within 24 hours.

“Track Rabbit and their staff have been an invaluable partner for LevelUp Racing School,” said Peter Stolz, owner and lead instructor. “The system is seamless, reliable, flexible and the staff is very responsive to our needs. Whenever I have questions, I get immediate answers. I cannot recommend it and their staff enough!”

The Track Rabbit platform continues to expand its features and service offerings. It is positioned to be a turn-key solution for over 95% of the tracks, clubs and schools that require registration software. The ALIVE team has projected to capture 40% of the primary track day event market by end of this year, and 80% by end of 2020.

For more information about Track Rabbit visit, watch this video, or to schedule your free demo, email

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About Track Rabbit®

Track Rabbit® is an automotive and motorsport event registration and administration platform within a comprehensive marketing ecosystem. Its powerful, easy to use platform can create heightened member retention, help tap into new revenue streams, and use additional marketing channels to reach key demographics, all while reducing the overall admin. time for your team. Track Rabbit is more than a registration platform—it's a strategic partnership with a motorsports-centric professional services firm. Visit to learn more.

About Andy Lally ALIVE®

Andy Lally ALIVE® is a digital marketing and technology company that delivers an ecosystem of customized solutions, services, and unique marketing and technology products that support the automotive and motorsports industries. We serve fans and enthusiasts looking for a cohesive experience in their passionate pursuits, as well as businesses looking to reach the unique audiences that the automotive and racing industries represent. Learn more at