Value of Switching Confirmed: Track Rabbit® Surges as Multimillion-Dollar Processor, Anticipates Growing Tenfold

As automotive tracks, clubs, and schools across North America publish their schedules for the 2020 season, thousands of drivers are heading to Track Rabbit® to sign up. Only in its third year, the registration system has become a primary platform for these events, and now that it has renewed its contract with every client from last season—as well as signed on a bevy of new ones—Track Rabbit® projects it will only increase its presence in the auto/motor industry.

Track Rabbit's clients who have made the switch
Join the leaders of the industry who have made the switch to the most cost effective registration system—you’ll be in good company.


It is in response to this tremendous growth that led to the decision to expand their Account Management Team earlier this week. Beyond increasing its workforce, Track Rabbit® also surpassed a financial benchmark by processing millions of dollars through its system; a testament to the record-breaking attendance and numerous sold-out events held by its clients; a pattern that is already repeating itself in this new season. The source of this rapidly-increasing success derives from what sets Track Rabbit apart from other platforms.

Track Rabbit® goes beyond the standard; as an automotive and motorsport event registration and administration platform within a comprehensive marketing ecosystem, the company is backed by a team of 100 marketing experts who have a systematic approach in how they target new audiences, and work to promote and meet the goals of their clients.

Additionally, Track Rabbit® accommodates all types of events with their customizable white label sites. With its advanced technology—powered by Angular and .NET Core—clients have access to a platform that can be customized to quickly meet their needs, all at no cost. Organizations only pay a percentage per transaction. This allows many clients to save 40% on processing fees, and amounted to $20K in savings per year for one track alone. The culmination of Track Rabbit’s qualities does not go unnoticed by its clients or its users.

“The Milwaukee Region is always looking for ways to reach new members and improve the experience for existing members,” said Bethany Porter, SCCA’s Milwaukee Region Registrar. “Track Rabbit® has already given us greater flexibility, lower costs, and links to a broader enthusiast base. The service is second to none and the spirit of cooperation on all levels has energized our core members. Track Rabbit® has risen to every challenge we’ve presented them, making the transition appear seamless to our participants, who have responded in an overwhelmingly positive way to the change.”

Now is the time for tracks, clubs, and schools to join the leaders of the industry who have made the switch to the most cost effective registration system. Click here for more information about Track Rabbit®, and email to schedule a free demo on your organization’s personalized white label site.

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About Track Rabbit®

Track Rabbit® is a marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Through modern technology and features, the platform is designed to keep users engaged and connected, increase revenue and decrease costs for leading tracks, clubs, schools, and others who run events or manage memberships. The platform is just one of many leveraged offerings within the Andy Lally ALIVE brand and is managed by a team of experts that partner with clients to build their business utilizing both features within the technology and through sister platforms, solutions, and services. Visit to learn more.

About Andy Lally ALIVE®

Andy Lally ALIVE® is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at